James Patterson, the prolific writer who holds a record for the most
No. 1 New York Times bestsellers, says "you've never seen
anything like" the new book he has released for free via
Facebook Messenger.
"It's just so
different," he said on "Squawk Box" Tuesday morning.
Conceding that
"people don't read like they used to," Patterson is making
a pitch to bring more attention to books and publishing in a world
where booksellers like Borders have closed down and Barnes &
Noble look to "rebound" in a tech-focused world.
"I love the
idea of combining film and photography and books and text. And we
went to Facebook and they said, 'Yeah, we're in,'" Patterson
said. "I think they need content, so here we are."
With the digital
release of "The Chef" on Tuesday, Patterson takes a stab at
modernizing storytelling by adapting to a text- or instant-message
format on Facebook Messenger.
The new story, a
murder mystery set in New Orleans, offers an "enhanced"
novel experience by delivering readers short messages peppered with
multi-media including photos, video and audio clips, maps and other
interactive content. The additional content is optional for the
reader to engage.
"You're reading
text then all of the sudden you see film of what you were reading
about," much like an online news article accompanied by photos
and videos, Patterson said.
Patterson hopes the
new digital storytelling format will counter a retail industry that
is "in flux because so much is done online."
While the Facebook
Messenger version of "The Chef" will be shortened and
adapted into a three-hour experience, the 400-page will be released
in the traditional print format in February.
"Twenty years
from now, who knows, maybe it will all be done online, but for the
moment, in this country, we need literature and that can't be done
online right now," Patterson said. "So right now, we need
publishers that are willing to experiment and do things that are
unusual."